ADVERTISE
California Waterfowl Association was established in 1945. Our 20,000 members are active in:
- waterfowl hunting (98%)
- upland bird hunting (88%)
- fishing (92%)
CWA members own firearms (96%), five or more firearms (78%), trucks/SUVs (94%), and one or more dogs (76%). CWA members make purchases at specialty/sporting stores (90%), via mail order (90%), and via the Internet (9%). Members are passionate about the outdoors, conservation-minded, and affluent. A vast majority (78%) list advertising as a primary point of interest in California Waterfowl magazine. This makes them the perfect target market for your products and services.
Circulation for California Waterfowl magazine is nearly 20,000. Total readership is 50,000. The pages of this bimonthly magazine reflect the interests of our members, covering such topics as waterfowl and upland game hunting, conservation, legislative and hunting protection news, hunting techniques, canines, and decoy carving and other leisure activities.
COLOR RATES
| |
1x |
4X |
6X |
Back Cover |
1290 |
1161 |
1096 |
| Full Page |
1175 |
1057 |
998 |
| 2/3 Page |
860 |
774 |
731 |
| 1/2 Page |
710 |
639 |
603 |
| 1/3 Page |
590 |
531 |
501 |
| 1/4 Page |
490 |
441 |
416 |
| 1/6 Page |
400 |
360 |
340 |
BLACK & WHITE RATES
| |
1x |
4X |
6X |
Full Page |
790 |
711 |
671 |
| 2/3 Page |
575 |
517 |
488 |
| 1/2 Page |
460 |
414 |
391 |
| 1/3 Page |
320 |
288 |
272 |
| 1/4 Page |
245 |
220 |
208 |
| 1/6 Page |
175 |
157 |
148 |
| 1/12 Page |
125 |
112 |
106 |
| Classifieds/inch |
40 |
|
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Discounts: 10% discount for 4-issue contract. 15% discount for 6-issue contract, as indicated on the chart above. Additional agency discounts are not provided.
Printing: Offset Sheetfed
Binding: Saddle Stitch
Final Trim Size: 8-3/8" x 10-7/8"
Halftones: 133 to 150 line screen
Column Width: 2-1/3"
Color: Negatives must be right-reading, emulsion side down. Provide progressive proofs with film.
Black and White: Negatives and clean repro proofs. Positives and match proofs are acceptable.
Electronic Files Accepted: Systems: mac or pc. File types: Quark, PageMaker, Illustrator, FreeHand, and Photoshop. Additional file formats: TIFF (must be CMYK for color), jpeg (must be 350 dpi or higher), and EPS. Please provide a list of all links and fonts as well as a proof sheet (color or b&w). All link files, printer fonts, and screen fonts must be provided on the disc.
Deadlines
Advertisement deadlines are the 10th of February, April, June, August, October, and December.
Special Positions
Every effort will be made to comply with advertiser requests, but special positions cannot be guaranteed.
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