Circulation: 18,500 Readership: 50,000 Frequency: Quarterly


California Waterfowl is the nation's oldest and largest state waterfowl association. The advertisements in California Waterfowl represent our readers' shared passion for both conservation and hunting. Regular features include:

  • Hunting tips, techniques, stories
  • Outdoor gear reviews
  • Waterfowl forecasts
  • Hunting policy updates
  • Canine health, safety, training
  • Habitat reports, conservation efforts


Production Schedule 


  Ad Close  Camera-Ready Due Release Date
Spring January 5 January 25                                  February 25
Summer April 5 April 25                               May 25
Fall July 5  July 25                                 August 25
Winter    October 5 October 25                                 November 25


2017 Media Kit and Rate Card 

Classifieds: Classified advertising is $50/column inch. All classified materials are due by ad close and cannot be
canceled after the camera-ready date. Contact California Waterfowl directly at (916) 648-1406, ext. 112 or to place a classified ad.
Ad Format: Submit high-resolution CMYK PDF, or Illustrator or InDesign files with fonts submitted in addition to the ad. All other formats require prior approval.
Ad Production: Complete ad production services are available. Layout, typesetting, etc. will be invoiced to the
advertiser in addition to the space rate: Full page or half page, $300, quarter page or smaller, $150. Advertisers will
be invoiced for charges incurred for ad changes and other production expenses necessary to make ads comply with
required specifications.
To place an ad, contact California Waterfowl.