Circulation: 18,500 Readership: 50,000 Frequency: Quarterly


California Waterfowl is the nation's oldest and largest state waterfowl association. The advertisements in California Waterfowl represent our readers' shared passion for both conservation and hunting. Regular features include:

  • Hunting tips, techniques, stories
  • Outdoor gear reviews
  • Waterfowl forecasts
  • Hunting policy updates
  • Canine health, safety, training
  • Habitat reports, conservation efforts


Production Schedule 


  Ad Close  Camera-Ready Due Release Date
Spring January 5 January 25                                  February 25
Summer April 5 April 25                               May 25
Fall July 5  July 25                                 August 25
Winter    October 5 October 25                                 November 25


2017 Media Kit and Rate Card 

Classifieds: Classified advertising is $50/column inch. All classified materials are due by ad close and cannot be
canceled after the camera-ready date. Contact California Waterfowl directly at (916) 648-1406, ext. 112 or to place a classified ad.
Ad Format: Submit high-resolution CMYK PDF, or Illustrator or InDesign files with fonts submitted in addition to the ad. All other formats require prior approval.
FTP: FTP file transfer is available. Please contact Holly Heyser for details, (916) 648-1406 or
Ad Production: Complete ad production services are available. Layout, typesetting, etc. will be invoiced to the
advertiser in addition to the space rate: Full page or half page, $300, quarter page or smaller, $150. Advertisers will
be invoiced for charges incurred for ad changes and other production expenses necessary to make ads comply with
required specifications.

To see samples of our magazine, visit our archives.
To place an ad, contact California Waterfowl.

For a PDF of our advertising agreement, click here.